Our Strategy

As a leading consumer goods company that makes life better for hundreds of millions of consumers around the world daily, Newell Brands is uniquely positioned to help create a more sustainable world. Our emphasis on responsible environmental stewardship enables consumers to fulfill their aspirations to live and work more sustainably. We are committed to maintaining the highest levels of environmental performance throughout our supply chain. This includes designing, manufacturing, marketing and distributing our products through environmentally sustainable and socially sensitive business practices. At Newell Brands our Sustainability program is focused on being Better Tomorrow Than Today! 

Key objectives for our Sustainability program include: 

  • Engaging with our employees to create a culture of Sustainability 
  • Designing innovative products with Sustainability in mind 
  • Reducing our environmental impact and optimizing resource utilization 
  • Minimizing packaging while meeting consumer needs 
  • Deploying sustainable practices throughout our operations and supply chain 

​Commitment to Sustainability

To take meaningful strides and achieve consequential environmental gains requires both product and process innovation. At Newell Brands, we are designing products and optimizing business processes every day to minimize inputs and impacts on the environment. 

A snapshot of our commitment to sustainability:

  • Newell Brands ranked 89 out of 500 companies on the Newsweek Green Rankings survey in the U.S. based on corporate sustainability and environmental impact.
  • Newell Brands is part of the SmartWay® Transport Partnership, an innovative collaboration between U.S. Environmental Protection Agency (EPA) and industry that provides a framework to assess the environmental and energy efficiency of goods movement supply chains. By contributing to the Partnership’s savings of 144.3 million barrels of oil, $20.6 billion in fuel costs, 61.7 MMT of carbon dioxide (CO2), 1,070,000 tons of nitrogen oxides, and 43,000 tons of particulate matter, or the equivalent of taking 13 million cars off the road, Newell Brands demonstrates its strong environmental leadership and corporate responsibility.
  • The company joined The Sustainability Consortium, a multi-stakeholder organization, in August 2013 to collaborate with other large organizations to support creating standards around Sustainability and promoting transparency throughout Supply Chain.
  • Newell Brands is the first company worldwide to participate in the Greenhouse Gas Protocol standard for products sponsored by World Business Council of Sustainable Development (WBSCD) and Carbon Trust.

Our Sustai​nability Strategy

Our Sustainability Strategy takes a holistic, centrally led governance and management approach that focuses on developing internal, cross-functional networks and programs in two key areas: 

1. Operations and supply chain

2. Products and packaging

We support both areas with interactive dialogue, purposeful collaboration and valuable partnerships with internal and external stakeholders.


Our objectives for 2020 were reduction of our Greenhouse Gas Emissions (GHG) by 20% by 2020 and reduction of 90% manufacturing waste to landfill from baseline year of 2011.  

By end of 2015, we had achieved our Energy objective by reducing more than 20% of our Greenhouse gas emissions and path to set science based targets for further reduction initiatives. One of our main investments is the use of real-time analytics platform for our major facilities through smart meters and cloud computing application platform.  Our plants can visualize energy usage real-time exactly at pinpoint accuracy and understand the efficiency of the machines.

New Product Innovation

We reduce environmental impact to our consumers by following three main design principles:
      • We focus on environment improvement early in the design process;
      • We include the entire product life cycle; and
      • We develop design criteria around the environment, without losing focus on key consumer needs.
Our new product development process requires us to look across the entire value chain as we seek to design, manufacture and market durable products in a sustainable manner. Our disciplined Life Cycle Analysis framework calculates the environmental impact of input materials and of the manufacturing, packaging, distribution and use of product, as well as its disposal at end of life. Because the choices made at each step of the product life cycle have an effect on the environment, sustainability considerations must be embedded in every stage of the product design process.

For example, we understand that Americans waste 23 billion pounds of fresh produce each year because it spoils before we can eat it. That’s 187 pounds per household (Source: USDA 2014). In order for us to be part of the solution, we recently launched Rubbermaid FreshWorks™ program which emphasizes the concept of reducing waste. We utilize a revolutionary technology (membrane that naturally regulates the flow of Oxygen and Carbon Dioxide) creating an optimal environment to keep the produce fresh up to 80% longer than using traditional packaging. 

planet-First-Alert-5.jpgOur portfolio includes many other products that help reduce environmental impact, such as Contigo® and bubba®, leading designers and marketers of durable beverage containers, and First Alert®, the developer of one of the world’s smallest smoke alarms, using 52% less resin and 76% less plastic than the standard smoke alarm.

​Sustainability Success Stories​


  • Jostens: (Denton, TX) Reducing Water Consumption
    We reduced our water usage by more than 2.5 million gallons annually by implementing a recycle/recirculation system for water used to cool process equipment.  Two specific systems were targeted for this effort:  Water-cooled induction casting machines and water-cooled compressed air systems.  With the assistance of a local mechanical engineering firm, the Denton team designed a system utilizing a roof-top cooling tower and automated controls to effectively “close the loop” for the majority of cooling water used for these systems.  To ensure effective and uninterrupted operation, automated safeguards were built into the system including redundant pumping mechanisms and a city water default structure. 
  • Mapa: (Mucambo, Brazil) Recycling Effluent & Utilizing Rainwater
    In response to the sharp increase in the cost of water, our Mapa facility in Mucambo, Brazil, installed a compact treatment plant effluent (CTPE). This operation enables them to partially replace the water used in the extraction process of soluble products from the gloves, resulting in the replacement of approximately 25 percent of all water consumed in the plant. Additionally, two 20,000-liter tanks capturing rainwater has enabled the company to capture about eight thousand liters of water for each mm of rain, resulting in savings.

Waste and Recycling
  • Appliances & Cookware: (Fontana, CA) Waste Reduction
    Our Fontana Distribution Center achieved a 39% reduction (16.32 tons) in waste sent to the landfill.  This was achieved by renewing focus on trash sorting to ensure that any waste sent to landfill was kept to a minimum.  Fontana contracted with vendors to take metal and hard plastics to ensure it was recycled instead of compacted and improved the damage sorting process to sort out recyclable items.  Additionally, Fontana also located a vendor for recycling label backings.
  • Rubbermaid Commercial Products: (Winchester,VA) Improving Recycling Rates
    Employees at the Rubbermaid Commercial Products facility are enabling significant gains in environmental performance through an overhaul of their own waste management and recycling practices. As a result, the facility in Winchester now achieves a 60 percent recycling rate for all waste produced at the facility.
  • Zinc Products: (Greenville, TN) Reducing Waste to the Landfill 
    Members of the Sustainability team producing Newell Brands’ Zinc products were able to negotiate with a local wood pallet manufacturer to take all wood shipping crates for recycling. This project led to a 40% reduction in total landfill waste.
  • Rawlings: (Washington, MO) Cost-Effective Recycling 
    Rawlings has been winning at recycling and growing green for years, recycling 89% of their waste stream. It takes a team to make it happen and with partners at Republic Services, they have been able to recycle more materials than ever before. By getting the employees involved and educated on recycling, they come up with great ideas. Just a simple label on cardboard boxes can help keep everything sorted so each item can get to the proper recycling location.


  • Leisure & Entertainment: (Cloquet, MN) Reducing Energy Consumption
    At our Cloquet, MN location, our annual kWh savings hit 190,563 kWh, thanks to replacement of Metal Halide lighting on the long reach match production line and within the warehouse with more efficient lighting.

  • WNA, Holfeld Plastics: (Wicklow, Ireland) Sustainable Packaging
    Hydrozorb (H-PET) is a new packaging material designed to reduce surface tension and capture condensation in pre-packed produce such as mushrooms, offering improved shelf life over standard rPET.  This lightweight, low carbon material with organic and inorganic fillers is 100% recyclable in the waste stream and offers an alternative to polystyrene with both aesthetic and environmental advantages.  It contains up to 80% recycled content and was the Winner of StarPack and Worldstar Awards for sustainable packaging.  
  • BRK: (Brampton, Canada) Zero Waste
    BRK® Canada’s Zero Waste program ensures environmentally-safe management and recycling of product when it has reached the end of its life. The only producer takeback program within the fire safety category, this program results in approximately 300,000 pounds of waste being diverted from landfills across the country annually. 

Environmental Stewardship & Engagement
  • Liquid Paper: (Thailand) Environmental Stewardship
    Our Thailand Liquid Paper facility has taken a proactive role in environmental management, going far beyond regulations and boosting employee knowledge and involvement in environmental policies. Being ISO-14001 certified, the facility functions as a truly sustainability dedicated operation. Current environmental goals include a 15% reduction in electricity and a 3% decrease in yearly water consumption. Energy reduction projects include updating large equipment, such as chillers, that significantly affect the facility’s energy usage, saving approximately 1 million watts of energy for certain processes. The facility is also currently budgeting to install solar panels.  In addition, the facility sells all solvents and waste to recyclers and waste management companies. 
  • The Waddington Group Eco-Products: (Boulder, CO) Sustainability Squad
    The “Sustainability Squad” is a group of employees who meet monthly to work towards their objective of enabling all employ¬ees to live environmentally and socially responsible lives, at work and at home. Their achievements include a “Hard to Recycle” drive that collected 30 pounds of electronics per employee, engaging employees in a waste audit to learn how to keep more materials out of the landfill, running a contest for using alternative transportation for daily commuting, coordinating collection drives for school supplies, shoes, and food for the hungry. 
  • Process Solutions: (East Wilton, ME) Overall Sustainability Improvements 
    The East Wilton’s team’s efforts resulted in a 10% reduction in energy, a 17% reduction in water usage, a 15% savings in sewage costs and reduced GHGs by over 1,700 tons. 
  • Marmot and Coleman: (Rohnert Park, CA): Lake County Valley Fire Relief Efforts
    Following the Lake County Valley Fire, one of the most destructive fires in California burning more than 76,000 acres and damaging more than 90 structures, Marmot donated tents and sleeping bags and Coleman donated tents for evacuees. 
​As we strive towards our sustainability vision, we recognize the success and challenges and aim to leave a better environmental footprint for the future through our initiatives, actions and engagement. For more information on the impact of our sustainability initiatives, see our most recent Corporate Social Responsibility Report.