Strategy

Strategy

In 2023, we introduced and deployed a comprehensive corporate strategy based on a company-wide capability assessment. It focuses on strengthening our front-end commercial capabilities and disproportionately investing in innovation, brand building and go-to-market excellence for our largest brands and most profitable geographies as part of an integrated set of Where to Play and How to Win choices.

Through our new strategy, we can unlock the power of our brands, scale and operational discipline to drive growth while remaining laser-focused on our purpose of delighting our consumers by lighting up everyday moments. 

How to Win Flywheel

Our strategic “how to win” flywheel visualizes the unique combination of capabilities that are helping us drive topline growth and margin efficiency and win with customers and consumers.

Where to Play

1
We're distorting investment to our largest and most profitable brands.
2
We're expanding distribution, focusing on our fastest-growing channels and winning retailers.
3
We’re focusing on our top ten countries and growing internationally as One Newell.
4
We’re disproportionately investing in mid and high-price point segments.
5
We’re actively targeting Millennial and Gen Z consumers.

How to Win

1
We’re investing in proprietary consumer understanding for superior innovation.
2
We’re creating compelling brand-building and brand communications capabilities. 
3
We’ll win with shoppers with category and go-to-market expertise.
4
We’re building a global, scaled and advantaged Supply Chain. 
5
We’re becoming a high-performance organization and a great place to work.