As we begin a new year, we are proud that our brands continue to have a meaningful presence in people’s lives and light up everyday moments. From baby gear, which keeps children safe and makes life easier for caregivers, to kitchen appliances, which make food preparation easier and reduce food waste, to groundbreaking art tools that inspire creativity, our products are trusted, loved and relied upon by people around the world.

Here are some of our favorite and most impactful innovations that our talented teams introduced across our portfolio in 2024.

Sharpie® Creative Marker
The Sharpie Creative Marker features a proprietary water-based ink that glides on paper without bleeding through, and priming is not necessary. Available in twelve vivid shades and with both bullet and brush tips, Sharpie Creative Markers work on light and dark surfaces and can be used on various textures, including metal, wood, ceramic, glass, rock, canvas and more. Sharpie Creative Markers represented the brand’s entrance into a new category and were quickly ranked among the top SKUs for permanent and paint markers at several retailers. To support the launch, the brand hosted an activation at South by Southwest, partnering with writer, producer and actress Mindy Kaling for various media and influencer events. The brand also launched the Sharpie Bus, a creativity hub on wheels that stopped at many major arts festivals throughout the year to inspire self-expression and raise awareness of the product.

Oster® Perfect Brew Máxima

The Oster Perfect Brew Máxima is a premium espresso machine launched in Latin America. The machine allows consumers to obtain a coffee shop-style, barista-approved beverage in less time with a dual thermoblock heating system, ensuring that water reaches the ideal temperature quickly and remains stable for perfect espresso every time. In addition, it can prepare espresso and steam milk simultaneously, reducing the waiting time between extracting coffee and preparing drinks such as cappuccinos and lattes. The product was released during Oster’s 100th Anniversary campaign, which celebrated a century of heritage and innovation.

FoodSaver® Handheld+ 2-in-1 Vacuum Sealing System

This first-to-market, innovative vacuum sealer combines countertop convenience with a detachable cordless handheld unit, ensuring food stays fresher for longer. As the only vacuum sealing system on the market to include a detachable cordless handheld unit, users can easily vacuum seal, heat seal, and marinate all with one device. The handheld unit allows for quick marination, eliminating hours of waiting. Plus, the long-lasting battery lets you seal up to 35 zipper quart bags on a single charge. Its compact design fits neatly in cabinets or drawers, and the fingerprint-resistant matte indigo blue finish adds a touch of style to the kitchen.

Contigo® x Ally Love Collection

Contigo teamed up with Ally Love, a popular Peloton instructor and fitness enthusiast, to launch a limited-edition water bottle collection. The collection features a range of spill-proof and leak-proof water bottles, tumblers, and travel mugs inspired by Ally’s aesthetic. The collaboration marked Ally Love’s debut as Contigo’s first-ever Chief Hydration Officer and head product stylist. In this capacity, Ally works closely with the brand to develop new products that blend fashion and functionality, making it easier for people to maintain healthy hydration habits.

Graco® SmartSense™ Soothing Swing and Bassinet

The Graco SmartSense Soothing Bassinet and Swing use innovative and patented technology to automatically detect and respond to infants’ cries with over 1,000 sound and motion combinations that emulate parents' natural comfort. With features like gentle motions, soft vibrations, multiple speeds, white noise and calming music, Bluetooth® technology and organic fabrics, families can easily go from cries to comfort. Since their launch, these products have seen strong performance as they deliver enhanced benefits at a much better value than the leading competitor.

Crock-Pot® MultiMeal Multicooker

This innovation from Crock-Pot has expanded the slow-cooking category with a new solution that allows home cooks to prepare multiple meals simultaneously at different temperatures in one appliance. Dual temperature-controlled chamber technology and several programmable cooking functions, such as sear/sauté, bake and rice/steam, make preparing meals easier and more convenient.

These standout products are just some of the incredible 2024 innovations brought to market by our global teams. We congratulate our teams on their achievements and look forward to introducing more consumer-led innovation in 2025!